Password sharing on Netflix will soon come to an end. The streaming giant is testing a new feature, charging users for “extra members” per account.
On a blog post, Netflix has announced that they will soon charge for extra members outside the account holder’s household, as account sharing is “impacting their ability to invest in great new TV and films for members.”
We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans. While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households – impacting our ability to invest in great new TV and films for our members.
So over the next couple of weeks, they are going to test two features for Netflix users in Chile, Costa Rica, and Peru. Basically, they will be charging for extra members, beyond what the plans allow.
- Add an Extra Member: Members of Netflix’s Standard and Premium plans will be able to add sub accounts for up to two people they don’t live with – each with their own profile, personalized recommendations, login and password – at a lower price: CLP 2,380 in Chile, USD 2.99 in Costa Rica, and PEN 7.9 in Peru.
- Transfer Profile to a New Account: Members of their Basic, Standard, and Premium plans can enable people who share their account to transfer profile information either to a new account or an Extra Member sub account – keeping the viewing history, My List, and personalized recommendations.
The new feature will be for two Netflix plans — the Standard plan, which allows up to 2 users at a time, and the Premium plan which allows up to 4 users at a time. Under the new features, any more than the alloted user count should be charged. This also assumes they will be stricter in enforcing password sharing.
Netflix said that they will first see how the tests goes in the three countries before implementing it elsewhere.
We’ll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world.
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