realme will soon launch its TikTok Shop in the Philippines, becoming the first smartphone brand to do so in the country.
“We know the recent emergence of the live shopping format and ‘shoppertainment’ has piqued the interest of today’s consumers and has since opened up so many opportunities for brands to connect with their audience. As a brand that’s for and by the youth, we aim to be at the forefront of this digital movement,” shares Austine Huang, realme Philippines’ VP for Marketing.
On April 25, the brand launched its first-ever TikTok Shop and live shopping session showcasing realme’s latest products and win exciting prizes. This initiative makes realme the first smartphone brand to board a TikTok Shop in the Philippines.
“Through our global partnership with TikTok, we hope to engage with this new generation of shoppers by providing them a channel where they can discover and instantly purchase our products, as well as directly communicate with the brand in real time, all in a channel that’s native to their online behavior,” shares Huang.
Since it launched its TikTok channel in 2020, realme has generated over 1 million followers and more than 6 million likes.
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The realme TikTok Shop will continue to hold frequent live shopping sessions starting this month. Check it out at https://www.tiktok.com/@realmeph.
