Netflix is rolling out its new anti-password-sharing scheme, starting with users in Canada, New Zealand, Portugal, and Spain. The streamer is going to charge account holders for extra users that do not live with them in the same household or location.
Netflix estimates that over 100 million households are sharing accounts, which is a huge opportunity for growth and income.
“So over the last year, we’ve been exploring different approaches to address this issue in Latin America, and we’re now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal, and Spain,” Netflix said in a post.
In the new charging scheme, members on the Standard or Premium plans in Canada, New Zealand, Portugal, and Spain will have to pay for extra members as a sub-account for up to two people they don’t live with. The streamer will charge CAD$ 7.99 a month per person in Canada, NZD$ 7.99 in New Zealand, EUR 3.99 in Portugal, and EUR 5.99 in Spain.
The password sharing rules apply here. Netflix will use various information, such as IP addresses, device IDs, account activity, etc. to determine whether a device signed into an account is connected to the primary location.
A new Manage Access and Devices page is introduced, to allow members to manage access to the account.
Account holders can use the Transfer Profile feature to transfer profiles to a new account, should they want to keep their personalized recommendations, viewing history, My List, saved games, and more.
The streamer will also allow members to watch Netflix outside of their household (such as when on vacation or while traveling) for a limited time. Although details of how this will be done is not yet clear.
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The rollout will happen gradually. Canada, New Zealand, Portugal, and Spain are just a start. The new charging scheme will come to other countries as well.