Threads, which is connected to Instagram, allows users to post short texts of up to 500 characters, as well as photos and videos of up to five minutes. Users can also follow and interact with other users, as well as discover recommended content based on their interests.
According to Meta, Threads attracted 10 million users in just seven hours after launch, and the number is expected to grow rapidly in the coming days.
Meta’s CEO said that the vision behind Threads is to create a positive and creative space for users to express their ideas, and to eventually make the app interoperable with other platforms.
Threads is seen as a direct competitor to Twitter, which has been facing criticism and backlash from users over its recent product changes and leadership issues. Last weekend, Twitter started limiting the number of tweets that users can read for free, prompting many to look for other options. Twitter’s CEO Elon Musk has also been accused of being out of touch with the needs and preferences of the users, as well as being involved in controversial and divisive topics.
However, Threads is not without its own challenges. The app is not available in the European Union due to data protection regulations, and it may face scrutiny from regulators and lawmakers over its privacy and content moderation policies. Moreover, Threads will have to prove that it can retain and engage its users over time, and not become another forgotten app in Meta’s portfolio.
For now, though, Threads seems to have captured the attention and curiosity of many social media users who are eager to try something new.
Threads is now available for download from the Apple App Store or Google Play Store. Just log in with your Instagram account.