Meta’s new social media app Threads, which lets users share text updates and join public conversations, has reached 100 million users in less than five days since its launch, according to new data.
The app’s popularity has been explosive since its launch on July 5. In the first seven hours, Threads reached more than 30 million users, according to Meta.
The app, built by the Instagram team, is aimed at rivaling Twitter, which had 237.8 million daily active users as of Q2 2022. Threads allows users to log in using their Instagram account and post up to 500 characters long with links, photos, and videos up to 5 minutes in length.
Mark Zuckerberg, the CEO of Meta, announced the initial version of Threads on July 5, available for download in 100 countries, excluding Europe, where Meta faces regulatory hurdles over data protection and antitrust issues.
Zuckerberg said the app was part of the company’s vision to create open, interoperable social networks that can shape the future of the internet.
However, not everything has been smooth for Threads since its launch. Some users have complained that the app is draining their smartphone’s battery, and others have reported glitches and bugs. Meta said it was working to fix these issues as soon as possible.