CHERRY Philippines goes full IoT and taps Anne Curtis as new ambassador

CHERRY Philippines and Anne Curtis: A smart partnership for a smart living.

CHERRY Philippines, formerly known as Cherry Mobile, announced that it is going full IoT and tapping Anne Curtis as its new ambassador. IoT, or Internet of Things, refers to the network of devices that can communicate and interact with each other through the internet. CHERRY Philippines aims to enhance the lifestyle of every Filipino by offering globally intelligent technologies that increase efficiency, productivity, security, comfort and convenience.

CHERRY Philippines has recently launched its IoT product line up, which includes smart security cameras and sensors, smart air purifiers, smart locks, smart switches, smart baby camera, and smart robotic vacuum. These products are Wi-Fi enabled and can be easily controlled through the CHERRY IoT Solutions App. Users can also integrate these products with Google Assistant or Amazon Alexa for voice control.

Anne Curtis, Cherry Philippines Brand Ambassador

“The CHERRY IoT products are designed to give comfort, convenience, efficiency and security. These are Wi-Fi enabled and easily works by the downloading the CHERRY IoT Solutions App. This is part of the brand’s blueprint to move forward towards a vision of bringing a CHERRY device for everyone. As we embark on this new chapter, we are happy that Anne is still part of CHERRY,” says Michelle Ngu-Cinco, Chief Operating Officer/ Chief Marketing Officer, CHERRY Philippines.

Anne Curtis, one of the most influential artists of her generation, has worked with CHERRY through the years. She has witnessed the brand’s transformation and growth over the years. As a notable actress, fitness enthusiast, concert queen, wife and mother, she understands the value of having a smart home that can help her balance her busy schedule and family life.

“I am proud and happy that CHERRY has expanded to providing IoT products that can help transform a regular household into a smart home. With so many things going on and a hectic schedule, these IoT devices will really help us in our day-to-day routine.” Anne Curtis, Brand Ambassador, CHERRY Philippines.

Anne Curtis, Cherry Philippines Brand Ambassador

Anne shares some of her favorite CHERRY IoT products that make her life easier and more enjoyable. She loves the Smart Baby Camera, which allows her to monitor her daughter Dahlia anytime and anywhere through the two-way audio system. She also appreciates the Smart Air Purifier 600, Max and Ultra that ensure clean air quality in different rooms of her house. She uses the Food Cleaner with Hydroxyl purification technology to disinfect fruits, vegetables, and meat before eating or cooking them. She also relies on the Dehumidifier Pro to protect her collection of bags and shoes from molds and odor.

Aside from IoT devices, CHERRY Philippines also offers other products that cater to various needs and preferences of Filipino consumers. These include the CHERRY Aqua Smart TV series that feature 4K UHD resolution and Google TV operating system; the CHERRY Smart Movasweep Robotic Vacuum that has an Intelligent Mapping Technology; the Dust Mite UV Vacuum that deeply cleans carpets and pillows; the Air Circulation Fan that reduces moisture in the air; the 2-in-1 Bladeless Fan and Air Purifier that improves air quality with H13 HEPA Filter; and various kitchen appliances such as air fryers and rice cookers.

CHERRY Philippines is committed to delivering innovative products that will make life more convenient for Filipinos. “Moving forward, CHERRY will continue to invest in research and development to bring more innovative products that will make life more convenient,” says Agnes Conopio, PR-CSR Senior Manager, CHERRY Philippines.

For more information on CHERRY Philippines’ products, visit their official website and online shop, and follow their social media pages.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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