Google Philippines launches DEEP to boost digital exports of MSMEs

DEEP is part of Google's ongoing efforts to help build a Digital Philippines.

Google Philippines has launched a new training program to help local micro, small, and medium enterprises (MSMEs) improve their digital skills and expand their export opportunities. The program, called the Digital Export Enablement Programme (DEEP), is a collaboration with the Department of Trade and Industry (DTI), the International Trade Centre (ITC), and the International Chamber of Commerce (ICC).

DEEP is a free two-day workshop that teaches entrepreneurs how to use Google tools such as Google Business Profile, Google Market Finder, and Grow With Google to grow their online presence, reach new customers, and access global markets. The program also covers topics such as trade opportunities, market access conditions, trade finance options, Incoterms, digital marketing, and e-commerce.

According to Bernadette Nacario, Google Philippines Country Director, DEEP aims to support the digitization of MSMEs, which make up nearly 99% of all businesses in the country. “Together with our partners from across sectors, Google is committed to helping small business owners succeed by equipping them with the right digital tools and opportunities such as the DEEP program,” she said.

Jean Pacheco, DTI Assistant Secretary and Digital Philippines and Ecommerce Lead, also expressed her support for DEEP. “In addition to training opportunities, this initiative will raise awareness of the free digital tools available to MSMEs to help them grow their business,” she said. “We look forward to working closely with Google and other stakeholders to help more MSMEs succeed.”

DEEP is part of Google’s ongoing efforts to help build a Digital Philippines by empowering MSMEs through training and digital tools. Last year, Google announced that its MSME Caravan program, in partnership with DTI and other organizations, trained more than 100,000 MSME owners and employees in the country.

Entrepreneurs and business owners who want to join DEEP can visit the Google Business website for more information.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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