The FIBA World Cup 2023, hosted by Manila, Philippines, ended on a high note last September 10, after more than two weeks of thrilling basketball action. The event showcased the best teams from around the world, as well as the innovative and impressive production and broadcast capabilities of Cignal TV, the official Philippine media rights holder of the tournament.
Cignal TV, a subsidiary of Mediaquest Holdings and part of the MVP Group of Companies, delivered unprecedented coverage of the FIBA World Cup 2023 across multiple platforms, reaching millions of fans nationwide and abroad.
The company partnered with FIBA, SBP, Smart-PLDT, NTT Data, and other stakeholders to provide state-of-the-art equipment, facilities, and services for the event.
Fans met “Pearl“, the first Filipino digital human who served as a virtual host and ambassador for the tournament.
Cignal TV offered various options for viewers to enjoy the games: free-to-air channels on TV5 and One Sports; pay TV channels One Sports+ and PBA Rush; pay-per-view services on Cignal and SatLite; and OTT streaming platform Pilipinas Live.
Pilipinas Live was a game-changer in sports broadcasting, as it allowed fans to watch all 92 games without commercial interruption, and to access unique features such as multi-camera views, behind-the-scenes, and fan stream.
Cignal TV also organized 238 watch parties in 92 locations nationwide, in collaboration with participating malls and barangays, to bring the excitement of the games to the grassroots level.
The FIBA World Cup 2023 also set new records in live attendance and fan engagement. The opening match between Gilas Pilipinas and the Dominican Republic at the Philippine Arena on August 25, 2023, drew 38,115 spectators, breaking the FIBA World Cup record. The tournament also generated huge buzz on social media, with millions of interactions and impressions.
The FIBA World Cup 2023 was hailed by FIBA Secretary General Andreas Zagklis as a resounding success that “lived up to expectations and delivered in terms of drama, fan engagement, social media stats, and overall experience.”
Cignal TV’s President and CEO Jane J. Basas, who also served as Head of the Ways and Means Committee of the FIBA LOC, expressed her gratitude to all the partners and volunteers who made the event possible.
“We are truly honored to be given the opportunity to deliver this memorable experience. Our heartfelt gratitude goes out to all our partners at FIBA, SBP, Smart-PLDT, our production and broadcast teams from Cignal, and all the volunteers who made this possible,” said Basas.
Cignal TV is now gearing up for more world-class sports events in the future, such as the 19th Asian Games in Hangzhou, China, and the 2027 FIBA World Cup in Qatar.