realme proves it is one of the world’s fastest-growing smartphone brands. They achieved a new milestone by shipping over 200 million smartphones in just five years of its existence.
The news was announced by realme founder, Sky Li, on X, formerly Twitter. “It’s fabulous! Thank you to everyone who supported and loved realme!” Li wrote.
According to realme’s chief marketing officer Xu Qi, when the company came into existence in 2018, there were 700 smartphone brands in the world. Now, realme is one of the world’s top ten brands for the past five years, and the only one to grow by over 100% year-on-year in the second quarter of 2023.
According to Counterpoint Research, there were more than 700 phone brands in 2017, but the number has dwindled to about 250 in 2023.
The company’s success can be attributed to realme’s “Dare to Leap” philosophy, which emphasizes innovation and catering to the needs of young consumers. Their commitment to cutting-edge products and services resonated with its target audience, driving its rapid expansion and solidifying its position as a leading smartphone brand.
One of realme’s popular products right now is the realme 11 Pro Series, which debuted in the Philippines on August 24. The realme 11 Pro and 11 Pro+ boast unique designs and powerful cameras, featuring a 200MP primary sensor, up to 100W SUPERVOOC fast charging, and a 6.72-inch AMOLED display with a 120Hz refresh rate.
realme is also gearing up to launch its latest flagship, the realme GT5 Pro, on December 7, 2023. The phone is going to be powered by the Snapdragon 8 Gen 3, the most advanced mobile platform from Qualcomm. The GT5 Pro will have a 50MP camera with a Sony IMX890 sensor, promising a “new era of low-light telephoto imagery”.