realme announced its new slogan: Make it real. The slogan represents the company’s new brand positioning, which aims to understand better and serve the young generation with innovative, high-quality products.
In an open letter to the public, Sky Li, the Founder and CEO of realme, shared the vision behind the new slogan and the rebranding. He said that the company is shifting its brand outlook from being “opportunity-oriented” to being “brand-oriented.” This will be the basis of its strategic development in the future.
“The focus of our new positioning is not so much a redirection as it is an opening up. This will guide our long-term investment and development which will help us better connect with more young users, in more markets, and more regions of the world,” Li said.
To fulfill this vision, realme will continue to drive its competitiveness in three areas: product strength, technological strength, and brand strength. The company will also focus on the positioning of its three product lines: the GT Series for next-level performance, the Number Series for next-gen imaging, and the C Series for essential plus features.
In addition, realme will focus on enhancing the product experience in the areas of performance, photography, and design. The company will collaborate with more than 30 leading tech partners and invest more heavily in research and development to enable them to bring the latest advances in technology directly to its young users. Li also said that realme will optimize its customer insight mechanism to be more adaptive and responsive in its approach.
Since its inception in 2018, realme has grown rapidly, expanding to over 60 markets and accumulating over 200 million users worldwide. It has also been recognized as one of the top smartphone brands by various research agencies and media outlets.
With its new slogan and rebranding, realme hopes to continue its growth momentum and deliver more value to its young users.