Netflix and WWE announced a groundbreaking deal that will make the streaming giant the exclusive new home of WWE Raw, the company’s flagship weekly show, in several key markets. The deal, which will take effect in 2025, will also bring all WWE content outside the U.S. to Netflix.
This is a major programming shift for WWE, as Raw will leave linear television for the first time in its 31-year history. Raw is one of the longest-running and most popular shows in sports entertainment, with over 1600 episodes and millions of fans worldwide. The show features action-packed matches, riveting storylines, and larger-than-life superstars, such as Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, Triple H, and John Cena.
The deal will also give Netflix access to all WWE shows and specials outside the U.S., including SmackDown, NXT, and Premium Live Events like WrestleMania, SummerSlam, and Royal Rumble.
Additionally, Netflix will offer WWE’s award-winning documentaries, original series, and upcoming projects to its international subscribers.
Mark Shapiro, TKO President and COO, hailed the deal as transformative for both parties. He said the deal “marries the can’t-miss WWE product with Netflix’s extraordinary global reach and locks in significant and predictable economics for many years.” He added that the partnership “fundamentally alters and strengthens the media landscape, dramatically expands the reach of WWE, and brings weekly live appointment viewing to Netflix.”
The deal is expected to boost Netflix’s subscriber base and revenue, as well as WWE’s fan engagement and brand awareness. Netflix and WWE are both leaders in their respective fields, and their collaboration will create a new and exciting viewing experience for fans of sports entertainment.