PLDT Enterprise, the B2B arm of the PLDT Group, received a Silver Anvil Award for its public relations and marketing campaign, “VISIONARIES”, at the 59th Anvil Awards.
The Anvil Awards, organized by the Public Relations Society of the Philippines (PRSP), celebrate the PR industry’s best works, honoring the best PR programs and tools that have achieved excellence in communication, influenced public opinion, and promoted social good.
PLDT Enterprise’s VISIONARIES campaign was recognized under the PR Programs – Marketing and Brand Communication Category, for showcasing the stories of visionary leaders who have transformed their businesses with the help of PLDT Enterprise’s digital solutions.
The campaign, which was launched in 2023, featured an array of business leaders from different sectors and industries, who shared their insights and experiences on how they overcame challenges, pursued innovation, and achieved success with the support of PLDT Enterprise.
The campaign aimed to inspire and empower other entrepreneurs and executives to embrace digital transformation and pursue their visions for their ventures.
“Clearly, the core message of VISIONARIES — visionary leaders are agents of change that could take us further together — has resonated deeply with our target audience as well as those who belong to the public relations industry, a really tough crowd to impress. More than a celebration of the excellent campaign we had set out to do, our Anvil Award is a stamp of approval that says we have advocated for good, moved people to action, and trained the spotlight on visionary leaders,” said Mitch Locsin, First Vice President and Head of Enterprise and International Business Groups at PLDT and Smart.
The campaign highlighted the role of PLDT Enterprise as a leader and enabler of digital transformation, as it provides innovative fixed-line, wireless, and ICT solutions that help businesses adapt to the changing market, improve efficiency, ensure continuity, and enhance customer experience.
The VISIONARIES campaign is part of PLDT Enterprise’s ongoing efforts to support the growth and development of the Philippine business sector, as well as to promote a culture of innovation and excellence among its stakeholders.
