G-SHOCK unveils ITZY and TLC summer collaborations

You can catch the watches at the launch exhibition in SM Megamall this April.

G-SHOCK unveils two new collaborations for its summer collection: one with brand ambassador ITZY and another with Team Land Cruiser Toyota Auto Body (TLC).


The new GMA-P2100IT and GMA-P2100ZY watches mark the first official collaboration between G-SHOCK and ITZY. The K-Pop girl group partnered with Casio to become brand ambassadors of G-SHOCK in February 2023.


The collection features a dial with a monochromatic color scheme emphasized by hour markers in the colors of the official ITZY ring lights. The back of the watch is engraved with the ITZY logo. It also features Super Illuminator for clear readability in low-light conditions.

The watches come with an eco-friendly bio-based resin in the bezel and band. They have a compact design and an adjustable band and packaged in a special box featuring printed autographs of ITZY members: Yeji, Lia, Yuna, Ryujin, and Chaeryeong.

The ITZY summer collection, which includes the GMA-P2100IT-7A, GMA-P2100IT-4A, and GMA-P2100ZY-1A, showcases subtle colorways and is priced at P9,980 each.

G-SHOCK x Team Land Cruiser

G-SHOCK also announces the new New Mudmaster GW 9500TLC-1, its latest collaboration with Team Land Cruiser (TLC).

The watch has a sleek and rugged design with colors inspired by the Land Cruiser 300 GR Sport raced by TLC. It features a black and red band with a black-speckled pattern and the official TLC logo on the band and back of the watch. It also has the TLC graphic on the LCD that appears when the LED backlight illuminates.


The limited edition watch is made of renewable organic resources. It also features a Carbon Core Guard structure with a smaller and slimmer case that offers extra durability, operability, and comfort to its wearer.

The New Mudmaster GW 9500TLC-1 is priced at P29,940. You can check it out at the launch exhibition in SM Megamall from April 11 to 25, 2024.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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