Transsion, Xiaomi, and OPPO are among the top smartphone vendors in the Philippines in 2024, reports Canalys.
According to the latest data from Canalys, Transsion, the company behind Infinix, TECNO, and itel, has firmly held onto the top spot among smartphone vendors in the country. The company achieved a 35% market share, marking an impressive 31% annual growth.
Meanwhile, realme has secured the second spot with a 13% market share, despite a dip of -7% annual growth. Their success is fueled by popular releases from their flagship GT series, the mid-range Number series, and the budget-friendly Note and C-Series devices.
Xiaomi is close behind with a 13% market share and a remarkable 46% growth. Canalys often includes sub-brand Redmi and POCO with Xiaomi estimates. The strategy allows the brand to offer feature-packed devices at various price points.
OPPO sits comfortably in fourth place with an 11% market share. Their strong performance is thanks to the popular A-series and Reno devices. Plus, their re-entry into the local flagship segment with the OPPO Find X8 has given them a boost.
Rounding out the top five is Samsung, also with an 11% market share and a healthy 19% annual growth. They’ve delivered their strongest S-series volume since 2019, particularly the Ultra models. Their mid-range A-series is also a key player in their growth.
Meanwhile, the global smartphone market grew by 7% in 2024, hitting 1.22 billion units, according to Canalys. This marks a significant turnaround after two consecutive years of declines.
“2024 has been a comeback year for the smartphone industry, delivering the highest annual global shipment volume post-pandemic,” said Runar Bjørhovde, Analyst at Canalys. “Demand has been soaring in the mass-market segment, driven by a refresh cycle of pandemic-bought smartphones alongside channel replenishments.”
The rankings were based on sell-in shipment data, which reflects the delivery of units from a manufacturer or distributor to a retailer.
