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Adobe brings AI assistant tools to its apps

Adobe has announced Agentic AI, a new AI tool designed to act as a digital assistant across its creative and productivity apps. The technology aims to help users work faster and smarter by automating tasks, refining designs, and streamlining workflows.

Agentic AI brings a range of features to Adobe’s suite of applications. Here’s a quick rundown on how it can help users:

  • Adobe Acrobat – Users can deploy AI agents to analyze documents, answer questions, and assist with research or sales tasks.
  • Adobe Express – The AI-powered assistant helps users create flyers, campaigns, and videos, making design easier for beginners and professionals alike.
  • Photoshop & Creative Cloud – AI tools suggest edits, automate repetitive tasks, and introduce users to new features. One-click enhancements allow users to remove distractions, adjust backgrounds, and refine images effortlessly.
  • Premiere Pro – Video editors benefit from AI-assisted workflows that identify the best shots and generate rough cuts, speeding up production.
  • Firefly & Generative AI – These AI tools personalize designs and accelerate creative output, helping users generate content with minimal effort.

Adobe says Agentic AI is designed to handle time-consuming, repetitive tasks, allowing users to focus more on creativity and storytelling. Whether users are designing graphics, editing photos, or producing videos, these AI-powered features aim to enhance efficiency and ease the creative process.

With artificial intelligence rapidly transforming digital workflows, Adobe’s move signals a broader push toward AI-driven automation in creative industries.

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Bryan Rilloraza has been a fixture in the local tech scene for over a decade, sharing his perspective as a tech enthusiast and industry veteran. Backed by an MBA from De La Salle University, a Bachelor’s Degree from the University of the Philippines, and 20 years of corporate experience in the telecommunications and banking sectors, Bryan provides a practical, real-world analysis of how technology serves the consumer.

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