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HONOR opens new Experience Store in Palawan, launches Magic7 Pro flagship

HONOR Philippines has opened a new Experience Store at SM City Puerto Princesa in Palawan. The launch also celebrated the debut of the company’s latest flagship smartphone, the HONOR Magic7 Pro, which boasts advanced features like AI-powered photography, including a 100x Super Zoom and ultra-clear night photography.

HONOR Experience Store at SM City Puerto Princesa
From L-R: HONOR Philippines’ Digital Marketing Manager and Content Lead Eason De Guzman, National Sales Director Tom Yuan, Puerto Electronico’s Managing Director Edwin “Eli” Tan Jr., Executive Assistant Jesus “Jess” Canizares, SM City Puerto Princesa’s Assistant Mall Manager Martin Domingo S. De Leon, and HONOR Philippines’ Regional Sales Director for Northern Iloilo Nixon John Iquina.

The Magic7 Pro features a 6.8-inch micro quad curved LTPO OLED display with a 2800×1280 resolution, a 120Hz refresh rate, a 5000 nits peak brightness, and an ultrasonic fingerprint scanner.

One of its biggest features is the 200MP periscope telephoto camera with up to 3x optical zoom and 100x AI SuperZoom. It also boasts a 50MP main camera and a 50MP ultra-wide lens. While in front, a 50MP selfie camera sits beside a 3D face-scanning sensor under a pill-shaped cutout.

Under the hood, the handset is powered by a Snapdragon 8 Elite chipset with a 5850mAh battery that supports 100W wired and 80W wireless fast charging.

On the software side, the Magic7 Pro runs on MagicOS 9.0 on top of Android 15, promising seven years of Android updates and seven years of security patches.

HONOR Magic7 Pro
The HONOR Magic7 Pro boasts a 200MP periscope telephoto camera.

The HONOR Magic7 Pro comes in Lunar Shadow Grey and Black, priced at ₱59,999 in the Philippines. The flagship is available in both in-store and online via Lazada, Shopee, and TikTok Shop. Affordable installment plans are also available on Home Credit.

HONOR Magic7 Pro specs

  • Display: 6.8-inch LTPO OLED display, 2800×1280, 120Hz refresh rate, HDR10+, Dolby Vision, 5000 nits
  • Processor: Qualcomm Snapdragon 8 Elite
  • RAM/Storage: 12GB+256GB / 16GB+512GB / 16GB+1TB
  • Rear Camera:
    50MP main, f/1.9, 1/1.3″ sensor
    200MP periscope telephoto, f/2.0, 3x optical zoom, 100x digital zoom
    50MP ultra-wide, f/2.0
    Laser AF
  • Front Camera: 50MP
  • Network: 5G, 4G LTE
  • Connectivity: Wi-Fi 7, Bluetooth 5.4, GPS, NFC, IR
  • Others: In-display ultrasonic fingerprint sensor, 3D face scanner, stereo speakers, USB-C, IP68/IP69 dust and water resistance
  • OS: MagicOS 9.0, Android 15
    7 years of Android updates, 7 years of security patches
  • Colors: Gray, White, Blue, Black
  • Battery: 5850mAh, 100W wired fast charging, 80W wireless fast charging

Bryan Rilloraza has been a fixture in the local tech scene for over a decade, sharing his perspective as a tech enthusiast and industry veteran. Backed by an MBA from De La Salle University, a Bachelor’s Degree from the University of the Philippines, and 20 years of corporate experience in the telecommunications and banking sectors, Bryan provides a practical, real-world analysis of how technology serves the consumer.

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