Infinix has named ITZY’s YUNA as its first global brand ambassador. The announcement comes alongside the launch of the Infinix NOTE 60 Series, the brand’s latest flagship smartphones.
The company says the partnership highlights creativity and bold self-expression, values it wants to bring to its devices.
The NOTE 60 Series signals Infinix’s move into the premium market. The phones feature Qualcomm Snapdragon processors, design input from Italian firm Pininfarina, and audio tuned by JBL. These upgrades show Infinix’s intent to compete with established brands while appealing to younger, tech-savvy users.
Founded in 2013, Infinix has expanded to more than 70 countries with a wide range of products, including smartphones, laptops, smartwatches, and TVs.
The partnership with YUNA marks a new phase in its global strategy, combining technology with cultural influence to strengthen its brand identity.
With this, the company has positioned itself as more than just a budget-friendly option. It is aiming to be a serious contender in the premium smartphone space.
Also Read: Infinix NOTE Edge launches in PH: Specs, price, and promo deals
Will this move help Infinix gain ground against bigger rivals in the global market? Stay tuned.
