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Apple confirms September iPhone launch event

Apple announced its iPhone event on September 9 at Apple Park. The launch starts at 10 AM PT in Cupertino and will stream worldwide. In the Philippines, the event happens on September 10, 1 AM PHT. The poster carries the tagline “Surprise and Shine” with a glowing Apple logo.

Apple is expected to show the iPhone 18 Pro and iPhone 18 Pro Max, along with the rumored iPhone Ultra, its first foldable iPhone. New Apple Watch models could also be part of the lineup.

The iPhone 18 Pro keeps the same look as last year but adds upgrades. It comes with a variable-aperture main rear camera, the new A20/Pro chipset, a smaller Dynamic Island, and an updated modem. Two new colors, Dark Cherry and Sky Blue, will be available.

The iPhone Ultra is the big reveal. It features a 5.5-inch cover display and a 7.67-inch inner display with a 4:3 aspect ratio. Reports also mention Touch ID support and an iPad-like interface for the foldable device.

Also Read: What to expect from Apple’s September launch event

Apple’s September 9 event sets the stage for its next iPhone cycle. With the Pro models and the foldable Ultra, the company is pushing both familiar and new designs. Availability and pricing details will follow after the launch.

Bryan Rilloraza has been a fixture in the local tech scene for over a decade, sharing his perspective as a tech enthusiast and industry veteran. Backed by an MBA from De La Salle University, a Bachelor’s Degree from the University of the Philippines, and 20 years of corporate experience in the telecommunications and banking sectors, Bryan provides a practical, real-world analysis of how technology serves the consumer.

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