Huawei’s Osta sub-brand is coming on November 20. The new brand marks Huawei’s first major smartphone sub-brand since it sold HONOR in 2020.
Huawei executive Richard Yu confirmed the launch in a post on Weibo. The event will also feature the company’s latest electric vehicle launches.
The post caught attention because it was sent from an Osta O1 Pro, a device that is expected to be one of the first smartphones under the new brand.
Osta is known as Xingmang in China. Huawei has yet to share full details about the phones, but early leaks point to a wide-screen design for the Osta O1 Pro.
The launch is an important step for Huawei. The company sold HONOR six years ago after U.S. trade restrictions affected its smartphone business.
Huawei has slowly rebuilt its position in the market. Its recovery picked up after the launch of the Mate 60 Pro, which featured the company’s in-house Kirin processor.
That comeback has helped the company return to the top of China’s smartphone market. They are now competing closely with Apple, Samsung, OPPO, and other major Chinese brands.
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For now, all eyes are on November 20, when Huawei officially introduces Osta and reveals its first smartphones. More details about the devices and other products are expected at the launch.
