Google has now officially launched Google+ Pages as promised. This feature of Google+ is meant for businesses and brands which previously were not allowed on the social networking platform. Previously, brands and businesses had profiles as individuals and were eventually taken down by Google.
Google+ Pages is quite different from Facebook pages in that with the former, you can add post and participate in Hangouts. Google+ Pages can also be added to Circles. This makes it a more appealing choice to businesses. Furthermore, Pages on Google+ are visible on search results. As a bonus feature, Google introduced Direct Connect that’s essentially a quick searching Google+ Pages. What you do is just “+” before the page name in a Google search box and you’ll be directly taken directly to the page being searched.
Google+ Pages is now open to everyone.