Philippine Long Distance Telephone Company (PLDT) will maintain Sun Cellular’s “Unli” services. The company has declared so in a recent press release.
Some Filipinos are worried that the widely popular “Unli” services of Sun Cellular will be discontinued after PLDT acquired majority shares in Digitel, Inc., Sun Cellular’s parent company. In the deal, PLDT will acquire JG Summit’s shareholdings and other economic interests in Digitel for the sum of P69.2 billion.
PLDT, owner of telecom giant Smart Telecom, gained control over 70% of the cellular phone market in the Philippines after the deal. PLDT also operates Talk N’ Text and Red Mobile cellular phone services.
According to PLDT President and CEO Napoleon L. Nazareno, PLDT will continue to offer “Unli” voice and text services even after PLDT completes its investment in Digitel Inc. Nazareno declares that there is a market for “Unli” services and that PLDT intends to be the best in serving that market.
“Our intention is to maintain Sun’s current offers and further improve them. One clear opportunity is mobile broadband,” Nazareno said. “Leveraging the combined networks of PLDT, Smart and Sun, we plan to expand the reach and raise the quality of mobile broadband services for Sun subscribers. This is in line with our Internet for All advocacy.”
PLDT plans to study Digitel’s operations and networks over the next three months and thereafter draw up specific plans to create synergies between PLDT, Smart and Digitel. Filipinos are really hoping for PLDT to retain Sun Cellular’s “unli” services. In case you don’t remember, it was Sun Cellular who started all this “unli” craze in the country.