BuzzFeed, the it-place for “share-worthy” content, has just announced its partnership with WeChat to bring news and entertainment to WeChatters around the world. The partnership is the media company’s first major collaboration with an international messaging app – a big step in broadening the perception of messaging apps as content platforms.
BuzzFeed currently has a readership of 175M globally with 50M readers each month outside the US and 50% of traffic from mobile. WeChat, the fastest growing mobile social communications app, has also seen significant growth this past year with a user base of over 468M monthly active users and young demographic who already enjoy BuzzFeed content.
By following the BuzzFeed official account on WeChat, readers will experience a more personal way of engaging with their favorite content on mobile:
- Followers will receive a daily piece of viral content circling the web directly on their smartphones.
- They can chat with BuzzFeed for customized content with special keywords such as cats/dogs/lol/omg/fail/win/wtf, which will be updated on an ongoing basis.
- And easily share their favorite BuzzFeed stories on WeChat to friends through chats or Moments.
“We are excited to offer BuzzFeed content on WeChat for our users to enjoy reading and share with friends,” said Poshu Yeung, VP of the International Business Group at Tencent, the company behind the WeChat app. “This is a great example of how WeChat’s innovative social, messaging and gaming feature set serves as a platform to create new interactive experiences.
To follow BuzzFeed’s official account, simply type in “BuzzFeed” in the search bar or scan the QR code below. Then follow the instructions in the welcome message to get started!
WeChat envisions and innovates new ways for people to connect, communicate and share. A mobile social communication app designed for smartphone users, WeChat is the world’s fastest growing social app with hundreds of millions of users internationally. WeChat is available free to download on Android, BlackBerry, iOS, Symbian and Windows operating system.
Learn more about WeChat and download the app at www.wechat.com
Dive into the world of WeChat through Chatterbox, WeChat’s blog:http://blog.wechat.com
Watch cool videos on WeChat’s official YouTube channel: www.youtube.com/WeChatVideo
BuzzFeed is the social news and entertainment company. BuzzFeed is redefining online advertising with its social, content-driven publishing technology. BuzzFeed provides the most shareable breaking news, original reporting, entertainment and video across the social web to its global audience of 175M.