Form and substance redefined: LG goes beyond ergonomics

Ergonomics is the science and practice of integrating comfort in the design process. It treads along the arch of human contour and the overall user-friendly experience. When it comes to smartphones and electronic appliances, there are only a handful of companies who have mastered this aesthetic. And one of them happens to be LG.

“In recent years, the role of function in technology has been significantly enhanced by its cosmetic counterpart. We are excited to showcase such offerings at the 2015 Mobile World Congress in Barcelona, Spain. It will be a great opportunity for consumers to witness firsthand the superior and well-rounded LG experience through our stylish and practical products,” said LG Philippines Managing Director Mr. Sung Woo Nam.

Ahead of the curve

The LG G Flex 2 features a curved ergonomic design  engineered to adapt to the user’s needs. This multi-awarded smartphone has a seamless integration of form and substance that includes a sleek design, self-healing back panel coating, a 5.5-inch P-OLED capacitive touch-screen, a heavy duty processor, ultra fast-charging 3,000 mAh flexible battery, and an impressive 13-megapixel main camera with Laser Auto-Focus. A more compact and refined version of its predecessor, the LG G Flex 2 is a fusion of style, performance and design.

LG G Flex 2

The LG Curved OLED TV likewise ushers in a new way to enjoy media with its enhanced curved design that lets viewers immerse in a reality like never before. Vibrant hues and colors are brilliant because of its flexure that mirrors the natural shape of human vision.


The 65-inch TV renders ordinary images into an impressive 3D experience with its 4K technology. LG has merged together design and quality through its smart features such as the intuitive webOS user interface, Dual Play and the Magic Remote that lets users conveniently point, click, scroll and even speak exactly what they want.

Full circle

Rounding up the remarkable lot is the LG Watch Urbane. The luxury smartwatch combines elegance with the latest wearable technology. This fashionable LTE-capable device sports a fully circular 1.3-inch P-OLED display, 1.2GHz Snapdragon 400 CPU and 4GB internal storage. The accessory lets users sync their calendars, track the weather and get real time social media updates. It also offers GPS location sharing, foreign speech translation and walkie-talkie-style voice chats.

LG Watch Urbane

“We want everyone to know that creating innovations that are both beautiful and practical is possible. LG not only revolutionizes design but also enhances functionality and user experience,” said Mr. Nam.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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