ASUS Announces the ASUS ZenFone 3

ASUS announced another handsome smartphone, the ASUS ZenFone 3. The smartphone features a new look, a 5.5-inch Super IPS+ display and up to 4GB RAM.

ASUS ZenFone 3 is a handsome smartphone

The ASUS ZenFone 3 went through a redesign, and now sports a sleeker, more handsome look. It now has a more streamlined finish and smooth curved edges. The iconic concentric metal-spun finish found on its predecessors are still there, making it distinctly ZenFone. It is available in three colors – Royal Blue, Rose Gold and Quartz Grey.


Inside the ZenFone 3 is a mid-range Qualcomm Snapdragon 625 2GHz octa-core processor, up to 4GB RAM, and an Adreno 506 graphics chip. The 5.5-inch display uses Super IPS+ tech featuring up to 500cd/m2 brightness. It is protected by 2.5D Corning Gorilla Glass that curves to make the edges of the phone smoother.

For mobile photography buffs, the ZenFone 3 has a 16MP main camera with PixelMaster 3.0 technology. Like the Deluxe model, it too uses ASUS’ TriTech Autofocus system, where the smartphone chooses between the 2nd generation laser, phase detection or continuous autofocus for increased accuracy and sharpness.


Finally, the ZenFone 3 packs a powerful speaker with a “5-magnet” driver powered by an NXP smart amp, along with a fingerprint sensor and USB Type-C port.

Wrap Up

ASUS really set the bar high this time. Their new ZenFones are beautiful, and the ASUS ZenFone 3 is no exemption. The design is very modern and the specs, on paper at least, look good.

There is no release date yet for the ASUS ZenFone 3. The 3GB RAM / 32GB Storage model will have a price of USD 249, or roughly PHP12,000. I’m guessing its price won’t be far off from the ZenFone 2 when it launched.

ASUS ZenFone 3 key specs:

  • 5.5-inch Full HD Super IPS+ Display (1920 x 1080)
  • 2.5D Corning Gorilla Glass
  • Octa-core Qualcomm Snapdragon 625 Processor
  • Adreno 506 GPU
  • Up to 4GB RAM / 32GB Storage +microSD
  • 16MP Main Camera with PixelMaster 3, F/2.0, Dual-Tone Flash, OIS + EIS
  • ASUS TriTech Autofocus System (2nd Gen Laser AF, Phase Detection AF, Continuous AF)
  • 8MP Front Camera
  • Cat 6 LTE
  • Wi-Fi 802.11ac MU-MIMO
Bluetooth v4.2
  • USB Type-C Port with USB 2.0 connectivity
  • Fingerprint sensor
  • 3,000mAh battery
  • Price: USD 249

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Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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