IDC: Vivo Fastest Growing Smartphone Brand


In less than two years, Vivo has become one of the fastest growing smartphone brands, not only in the Philippines, but also the world.

Vivo Among Top 5 Mobile Phone Brand Worldwide

Two years. That’s all it took for relative new comer Vivo to firmly entrench itself as one of the world’s leading smartphone brands. According to the International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, Vivo is among the top 5 smartphone brands on the second quarter of 2017. This was mainly due to a quarter-to-quarter growth of 66 percent during that period.

“Vivo disrupted the smartphone retail space through cash-rich marketing, aggressive sales promoter incentives and previously unseen levels of retailer support.” – Jerome Dominguez, market analyst for client devices, IDC Asia/Pacific.

Vivo did all the right things that led to their ascension to the top 5. The brand had good value for money devices in the Vivo V5s and the Vivo V5s Plus. It also had high visibility in malls (SM Cyberzones are peppered with Vivo marketing materials), TV and print, along with weekly mall tours and endorsements from the likes of Stephen Curry and local celebrities.

Vivo V5s

Part of the reason for Vivo’s rapid rise is the success of flagship Vivo V5s. The device features a 5.5-inch HD display with Gorilla Glass 3. It is powered by an octa-core MediaTek MT6750 processor paired with 4GB RAM and 64GB of storage (expandable through microSD card up to 256GB).

The V5s boasts a 20MP front camera with a f2.2 lens and 1080p recording. It is capable of taking shots with a bokeh effect, as well as shooting sharper selfies and groufies (yes, groufie is now a word). The rear 13MP camera is equipped with f2.2 lens, PDAF and an LED flash.

The Vivo V5s is available in stores with a retail price of Php14,990.

vivo v5s philippines

Vivo V5s specs:

  • 5.5-inch IPS HD Display (1280 x 720; 267 ppi)
  • Corning Gorilla Glass 3
  • 1.5GHz Octa-core MediaTek MT6750
  • Mali-T860MP2
  • 4GB RAM
  • 64GB Storage +microSD up to 256GB
  • 13MP Main Camera / f2.2, PDAF, LED Flash
  • 20MP Front Camera w/ f2.0, 1080p recording
  • Android 6.0 Marshmallow w/ Funtouch OS 3.0
  • LTE Support
  • Wi-Fi a/b/g/n
  • Bluetooth v4.0, A2DP
  • FM Radio
  • OTG Support
  • Fingerprint Sensor
  • 3,000 mAh Battery (Non-removable)
  • Colors: Crown Gold, Matte Black
  • Dimensions: 6.06 x 2.97 x 0.30 in; 154 g

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Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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