OPPO is doubling down on research and technology by increasing R&D spending to the tune of USD 1.43 billion for 2019.
The announcement was made by Tony Chen, OPPO’s founder and CEO, at the 2018 OPPO Technology Exhibition in Shenzhen, China.
The increase in capital will allow the company to invest in technical know how, and further enhance their tech and innovation efforts.
Just this year, they launched one of the 2018’s more innovative devices in the OPPO Find X with its pop-up cameras. They were also responsible for developing SuperVOOC, one of the fastest charging technology in smartphones today.
OPPO, 5G and AI
With a huge R&D budget, we’re expecting a lot of good things from OPPO in 2019. On the 5G front, they are poised to continue building upon what they have already started. If you recall, last September OPPO successfully tested 5G signal on one of their phones. Next year should see the introduction of 5G enabled smartphones.
5G is a trend OPPO must embrace. In addition to striving to become the first manufacturer to launch 5G smartphones, OPPO’s exploration of application opportunities in the 5G+ era will ultimately determine the value of 5G. OPPO will fully integrate 5G with applications and user insights, and continuously innovate to provide users with revolutionary, necessary, convenient and seamless experiences.Tony Chen, OPPO Founder and CEO
On AI technologies, OPPO will be applying it to a wider range of applications including photography, facial recognition and fingerprint identification while further enhancing its AI-powered beauty cameras, 3D portrait lighting effects, and intelligent recognition scenarios.
With this all this, I’ve come to appreciate what OPPO has been doing in the past years. In many ways, the company has always strived to reinvent and innovate.
This year will be their banner year. The R&D budget combined with their tenacity and relentlessness will put them on the same level with industry tech giants Apple, Huawei, and Samsung.