Bolt28 is a new Regional Sports Marketing Agency whose objective is to promote the growth of traditional and non-traditional sports through technology, digital platforms, and online communication.
At the launch of the company, they also announced their first offering to the world of eSports: Bolt28 Sim Racing. As the name implies, Sim Racing (or simulated racing) refers to racing in a simulated environment. It uses a video game like interface similar to an actual driver’s cockpit to accurately simulate auto racing.
the competition will take in SM City Clark in over 5 days, with 3 days set for qualifying time-trials followed by the semi-finals and finals.
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Fans of racing are encouraged to join and participate or, if they like, to simply try out sim racing for themselves. At the event, there will be on ground activations, a chance for people to race against each other, and special events such as the ‘Celebrity Race’, a ‘Campus Wars’ competition between Universities, and various entertainment across the 5 day event.
To reach a wider community, Bolt28 has partnered with eGG, a regional television network and online streaming platform. They also got James Deakin as their official brand ambassador.
For updates on Bolt28, you may visit their official Facebook page: facebook.com/Bolt28Comm/.
