Fitbit’s latest sports band, the Fitbit Charge 4, is now available in stores and online this April 2020.

The Fitbit Charge 4 is priced at PHP 9,590 and is available in black, rosewood and storm blue/black. The Charge 4 Special Edition is available for PHP 10,890. It comes in an exclusive granite reflective/black woven band with an extra classic black band for workouts or a sportier look. 

The Charge 4 lasts up to 7 days on a single charge. It comes in a sleek, swim proof design and features Active Zone Minutes, a new personalized standard based on the users resting heart rate and age that tracks various workouts. It measures time spent in each heart rate zone toward a weekly goal of 150 minutes.

The wearable also features GPS tracking, enabling users to track their performance and pace while running, cycling, etc.

Also see: Google buys Fitbit for USD 2.1 billion; Made by Google wearables are coming

Aside from the Charge 4, Fitbit has also added new content to Fitbit Premium, including new programs and workouts. Fitbit is also offering a free 90-day trial for new Premium users as well.

“Our mission has always been to help people around the world get healthier. In today’s extraordinary times, that mission is more important than ever, but we realize how hard it is to focus on your health and wellness,. However, staying active, eating well and getting enough sleep can help reduce stress and boost immunity,” said James Park, CEO and co-founder of Fitbit.

Active Zone Minutes will be available first on Fitbit Charge 4, then will roll out to all Fitbit smartwatches, coming soon.

Fitbit Premium launched late last year and is available now for PHP 519 /month or PHP 4,190 /year. 


Bryan is a tech enthusiast and self-admitted geek who enjoys blogging and watching NBA clips on YouTube. He has over 20 years of experience in corporate communications, marketing services, and customer relations from different industries such as telecommunications and banking.

1 Comment

  1. May i know where we can buy FITBIT HR Charge 4 ? Ata reliable store that delivers COD

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