vivo to bring ZEISS optics to its phones soon; Starting with the X60 series

vivo and ZEISS today announced a partnership that will bring ZEISS imaging technology to future vivo smartphones, starting with the vivo X60 series.

The two companies will start a joint R&D program called the vivo ZEISS Imaging Labs, that is focused on developing mobile imaging technology for vivo’s flagship smartphones. vivo already has 9 R&D centers spread across China, Taiwan, Japan, and the US, employing over 700 people. The partnership will bring ZEISS expertise into the mix, further improving their already formidable camera phones.

Moreover, the partnership will also start the “vivo ZEISS Master Photography” campaign to promote the vivo ZEISS co-engineered imaging system and to “inspire users to enjoy their creativity with vivo’s flagship smartphones.”

vivo X50 Pro
vivo X50 Pro

As mentioned, the first vivo flagships to feature ZEISS cameras will be the X60 series. According to one report, the upcoming phones are expected to have 48MP main cameras paired with highly-rated ZEISS optics. It will likely come with the next generation gimbal that was seen on the vivo X50 Pro, providing class leading stabilization for steady shots and videos.

And like the X50 Pro that came before it, we should also see 5G connectivity, a high refresh rate AMOLED display, and the new OriginOS.

If you recall, the vivo X50 Pro is one of the best camera phones around with a powerful 48MP main camera supported by a highly effective gimbal system. It may have gotten some flak because of its choice in processors, but the Qualcomm Snapdragon 765G inside it not only offers 5G, but also enough performance to satisfy most users.

Its exciting to see how the company will level this up with the X60 series. We’re almost sure it will impress with its cameras. Hopefully, it will have the proper flagship internals to match.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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