GoTo announced today its Southeast Asia expansion with a channel-first approach focused on Singapore, Malaysia, and the Philippines. This announcement follows the recent news in early February of LogMeIn rebranding to GoTo.
Together with its established international presence in North America, South America, Europe, and APAC, GoTo demonstrates its commitment to supporting small-and-midsize enterprises (SMEs) globally and across the region with their changing flexible work collaboration and IT support needs.
It is estimated that there are more than 70 million SMEs in Southeast Asia as of 2020. They account for 99% of all businesses in the region, employ over 140 million people and form the backbone of Southeast Asian economies. Working largely remotely over the past two years, the COVID-19 pandemic has created a shift in the way employees prefer to work. A recent study by EY found only 15% of the Southeast Asian workforce indicating that they prefer to work from office full time.
The majority would prefer to work anywhere (32%), work remotely full time (29%) or in a hybrid work arrangement (23%). Despite the obvious increase in utilizing organizational reliance on digital tools for employees the study found that only 42% of organisations are utilizing productivity tools.
“At GoTo, we understand the unique challenges faced by SMEs and are dedicated to focusing our resources to address these pain points. We want to bring this set of knowledge to better serve Southeast Asia together with our ecosystem of partners, and best-in-class collaboration and support products,” said Lindsay Brown, Vice President and General Manager, GoTo Asia Pacific. “Expanding our footprint into this region with a channel-first approach means our customers can benefit from product expertise and local support provided by skilled partners. With the importance of channel as part of our expansion strategy, I’m pleased to announce Yvette McEnearney’s promotion as Channel Director, Asia Pacific where she’ll now lead our Channel Sales team across Asia Pacific.”
A New, IT Management & Support Product
GoTo also announced the release of a new IT management & support (ITSM) product, GoTo Resolve. GoTo Resolve modernises IT support by bringing together all the tools small and midsize businesses (SMBs) need to manage and support employees in a flexible, secure, and conversational way.
The launch of GoTo Resolve coupled with continued evolution and enhancements to GoTo unified communications and collaboration (UCC) solutions with products like GoTo Webinar, GoTo Meeting and more, allow SME IT teams to seamlessly manage their systems and communicate with their employees to get the right information and fix issues quicker through a single provider and application. GoTo’s unified administration centre brings together these products, giving IT leaders a single app from which they can manage their users, entitlements, and configurations.
- New all-in-one product simplifies SMB IT management and support, bringing together functionality from GoTo’s world-class remote access, management, and support capabilities with an all-new conversational ticketing and support toolset
- First-to-market zero trust security architecture protects endpoints from cyber threats and supply chain vulnerabilities. GoTo Resolve’s zero trust access controls takes a ‘never trust, always verify’ approach, whereby all sensitive actions – such as remote access and automation tasks – require a second, unique verification by anyone and everything
- GoTo Resolve is a premium service that can be deployed in minutes, not days. With a zero-cost option, GoTo is making zero trust security attainable for businesses of any size, enabling users to have access to basic functionalities
A New Partner Network
Over the past year GoTo’s Southeast Asia team established a local channel program with partners including Ingram Micro in Singapore, Malaysia, Indonesia, and Thailand, as well VST ECS in the Philippines. GoTo plans to make additional hires locally to support its regional expansion plan in 2022.
With this announcement, GoTo is also introducing the new GoTo Partner Network, designed to empower its growing ecosystem of partners with additional ways to attract customers and increase revenue. With an expanded global focus, current and new partners can now benefit from additional investments in marketing, new integrations, and support for multiple partner types (MSPs, Resellers, and Distributors). The programme includes a formalised tiering model with associated benefits relative to performance. This creates additional revenue opportunities for providing remote support, endpoint management, and additional GoTo collaboration products
For more information, please visit www.goto.com.