Xiaomi explores people and cultures in South East Asia with Proactive Action campaign

Xiaomi is working with four visual storytellers from the Philippines, Vietnam, Malaysia, and Thailand to share their passions and stories with the latest Xiaomi 12 Series.

The campaign ‘Proactive Action’ is produced by National Geographic Creative Works for Xiaomi to document and raise awareness in an effort to create interest and preserve their existence. The stories are told through the eyes of a celebrated photographer from each country reflecting their local perspective — Gab Mejia from the Philippines, Annice Lyn from Malaysia, Sirachai “Shin” Arunrugstichai from Thailand, and Linh Pham from Vietnam.

Proactive Action will feature a series of photos and a short video to highlight the different themes chosen by each photographer through the lens of the Xiaomi 12 Pro and put to the test its powerful 50MP pro-grade camera. The campaign encompasses a wide array of social, cultural, and environmental themes that are close to each photographer’s heart.

Here are the photographers for the Proactive Action campaign.

Gab Mejia (Philippines)

Gab embarks on a journey to document the cultural and natural aspects of the Mountain People of the Cordilleras (the highest mountain range in the Northern Philippines), as well as to highlight the theme and importance of cultural and natural heritage preservation.

Annice Lyn (Malaysia)

Annice documents the work of the Wayang Kulit master, traditionally known as puppet shadow-play. Capturing behind-the-scenes moments of the tradition, the craftsmanship of making the various puppets, and the performances. Annice hopes to share the social and cultural importance of bringing families and communities together raising awareness of this art form, whilst preserving it for the future generations to come.

Sirachai “Shin” Arunrugstichai (Thailand)

Shin explores one of the largest remaining mangrove forest of eastern Thailand at Prasae Estuary. Capturing the successful results of conservation efforts that prevent the degradation of this natural wonder and head toward the path of recovery. Shin portrays the rich biodiversity of this place while also showing the intertwining relationships between the local community and its rich natural resources.

Linh Pham (Vietnam)

Linh gets to know Ho Chi Minh City’s cultural riches by exploring its hidden corners not found in travel guides. Using his senses and keen eye to look beyond the mundane, Linh ventures through an unnamed coffee shop under the bridge, a museum with million-year-old specimens, a charming neighborhood blended with Vietnamese and Chinese heritage, and a peaceful fishing island with the hope to preserve the city’s legacy and share it with the world.

Xiaomi Photography Academy: A Celebration of People, Life, and Culture across Southeast Asia

As part of the campaign, Xiaomi will be holding a photography contest called Xiaomi Photography Academy: A Celebration of People, Life, and Culture across Southeast Asia for those who want to showcase their skills and share their lives and culture. The photo contest runs from May 14 until June 14, 2022, and is open to individuals who own a Redmi or Xiaomi phone.

A prize package with a Mi TV P1 55″, Mi Soundbar, Xiaomi Watch S1, and Mi Standing Fan 2 is up for grabs for the Grand Prize Winner alongside being named as a Xiaomi Photography Ambassador. Four consolation prize winners will be named and will take home Xiaomi Buds 3.

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Winners will be announced on June 17, 2022. For more information on the terms and conditions of the contest, stay tuned at Xiaomi Philippines’ social media pages.

Learning to Master Every Scene from the Masters

Photography enthusiasts who want to learn from the master, can get hands-on experience during the Xiaomi Photography Academy Masterclass to be held at the Masungi Georeserve on May 14, 2022.

The free-to-enter masterclass is open for all Xiaomi 12 Series users and they will get a chance to meet and learn from Gab Mejia, a National Geographic Photographer, who has been using the Xiaomi 12 Pro to take scenic photographs. Participants of the masterclass also stand a chance to win a Xiaomi Mi-stery Box after the program.

Interested participants may sign up via this link. Qualified participants shall receive the full event details.

This is the first time where Xiaomi works with National Geographic Creative Works in Southeast Asia to produce illuminating work through the lens of Xiaomi 12 Pro.

For more information on the collaboration with National Geographic and Xiaomi 12 Series, please stay tuned to Xiaomi Philippines Facebook Page.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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