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Netflix to end password sharing this March

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According to reports, password sharing on Netflix will end this March 2023. The streamer is ready to charge users a “sharing fee” for extra members.

Netflix estimates that more than 100 million households globally are sharing passwords, seeing an opportunity for growth and income. The new charging scheme was already tested in select countries, charging USD 2 to USD 3 per extra member. It looks like they are now ready to roll it out to more markets.

In preparation for the new scheme, Netflix has already rolled out the Profile Transfers feature, which you can find in your account settings. The feature will let users transfer a profile from an existing account to a new one, including recommendations, viewing history, My List, saved games, settings, and more.

The decision to put a stop to password sharing and charge users for “extra members” outside a household came after the streamer experienced a huge subscribers loss in the first quarter of 2022. The company has since recovered from the loss, but it did leave a bad taste in their mouths.

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At the moment, no official announcement was made. And there’s no exact date yet as to when the new charging scheme will be in effect. All we know is that it’s coming sooner rather than later.

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Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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