Meta announced that Instagram and Facebook will soon offer a new subscription service that will allow users to have the blue tick verification badge.
The new subscription service, called Meta Verified, will let users pay for a blue verification badge on Instagram and Facebook. According to Meta CEO Mark Zuckerburg, the new feature aims to improve the authenticity and security of social media apps.
The service costs $11.99 a month on the web or $14.99 on iOS and Android. The social media network will initially test the new service in Australia and New Zealand.
Apart from the verification badge, Meta Verified offers direct access to customer support, protection from impersonation, better visibility and reach, and other exclusive features.
Meta’s new service follows Twitter Blue, which Twitter introduced last year, charging users $8 per month for verification and other perks. However, Zuckerberg said Meta Verified is different in that it will help create a more personalized experience for users across his platforms, focused on helping them grow their presence across Instagram and Facebook.
You might also like: Twitter to move two-factor authentication via text message to Twitter Blue subscription
So far, the announcement of Meta Verified has received mixed reactions from users and experts. Some see it as a way to democratize verification and reward creators for their work. Others view it as a cash grab that undermines the credibility of verification and creates an unfair advantage for those who can afford it.
What do you think about Meta Verified? Would you pay for it? Share your thoughts in the comments below.
Image: dole777 (Unsplash)