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Smart unveils new tagline ‘Live More Today’ in powerful new campaign

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Smart Communications unveils its new tagline, “Live More Today”, with a powerful new campaign that teaches us to value the present and cherish every moment that matters.

It may sound familiar with “Live More” being arguably Smart’s most powerful and enduring brand campaign from exactly 10 years ago. But, after rising through all the chaos and uncertainties of the pandemic, “Live More Today” resonates with Filipinos now more than ever. It just hits differently and evokes a much deeper meaning that makes it a fitting mantra for this day and age.

“With our new brand tagline, ’Live More Today,’ we aim to encourage Filipinos to always be present, immerse themselves in what they do, and fully live in the moments that truly matter today,” said Francis E. Flores, Head of Consumer Wireless Business-Individual at Smart.

“’Live More Today’ is also a testament to our North Star – our customers – and how we stand by our commitment to deliver the best mobile network and latest innovations so that Filipinos are empowered with the best mobile experience,” he added.

With its fastest speeds and widest LTE coverage, Smart ensures that customers’ experiences are not disrupted and are able to keep up with the demands of their increasingly digital lifestyle. On the other hand, with its value-packed offers and innovative services, Smart makes sure that customers have the means to be fully engaged in whatever it is that they are doing.

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Make sure to join the online conversations and share how you ‘Live More Today’ using the official hashtag #SmartLiveMoreToday.

Smart ‘Live More Today’ Video:

YouTube video

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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