How PLDT and Smart support women in sports in the Philippines

Sportsmanship, discipline, and competitiveness, among others, can help Filipinos become better citizens.

PLDT and Smart Communications believe that sports contribute to nation-building, and the values built by playing sports, such as sportsmanship, discipline, and competitiveness, among others, can help Filipinos become better citizens.

The telco group, through the MVP Sports Foundation (MVPSF), has also invested millions of pesos in developing women’s teams and athletes like Olympic gold medalist Hidilyn Diaz, World Cup-bound Filipinas football team, esports champs Smart Omega Empress, title-holder golfer Rianne Malixi, women badminton players under Smash Pilipinas, and professional volleyball team PLDT High-Speed Hitters, among many others.

“We are very proud of the women athletes in our roster. They have demonstrated their strength, resilience, and determination to win despite the many challenges that they face. We want to enable and develop them to reach their fullest potential and represent not only the Group, but the Philippines, in the sports that they compete in,” said Jude Turcuato, PLDT and Smart Head of Sports and MVPSF Executive Director.

For Smart Omega Empress roamer and team captain Mary “Meraaay” Vivero, the struggle was very real when she first entered the male-dominated esports industry.

“The pressure was immense. While people praised us for being able to go head-to-head against male professional players, people expected a lot from us, especially since we were female players. That was why we really pursued to be the best, not only in the female leagues but also in regular tournaments,” she said.

The 19-year-old esports athlete shared that at first, she had a hard time looking for gamers who would take her seriously. “It was hard to look for someone who would play with me outside of my squad. The game styles are different between males and females. They also don’t trust me and what I can bring to the game. I was also shy to approach them before. Now, that has changed. We can now play with anybody,” Meraaay said.

She also observed that the industry is slowly becoming more accepting of women players. “It takes female players to empower and encourage each other. We need to inspire each other, and ensure that we can create a safe and equal space for all, especially to those who want to show their potential as a woman esports athlete.”

For PLDT High Speed Hitters open hitter Jules Samonte, being able to play the sport she loves is the greatest feeling. “I am very grateful because not everyone gets to be in my position. Now that volleyball is so big in this country, there are many fans and supporters, it feels good to play for them.”

See also: These are the women technology specialist behind PLDT and Smart’s resilient network that keep customers safe online

Jules also shared that she looks up to tennis superstar Serena Williams. “She’s very hardworking, very competitive, and possesses all the traits of a great athlete.” When asked what makes women athletes stand out, the 24-year-old volleyball star said, “Whatever men athletes can do, we can also showcase the same talents with our own strength.”

Supporting women athletes is part of PLDT and Smart’s commitment to helping the country attain the United Nations Sustainable Development Goal # 5: Achieve gender equality and empower women and girls. is one of the most active tech sites in the Philippines. We enjoy sharing interesting and relevant stories about the latest trends in technology, developments in mobile phones and social media, and modern digital and geek culture.

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