Twitter says goodbye to bird logo, rebrands as X with new app design

The social media giant drops the bird and goes for the X.

Twitter is no more. The company has officially rebranded itself as X, dropping the iconic blue bird logo and the Twitter name from its app and website.

The change was announced by Elon Musk, the billionaire entrepreneur who acquired Twitter in 2022, on his own X account on Monday. He said the new name and logo reflect the company’s vision of being “the trusted digital town square for everyone.”

The X app is now available for Android and iOS users, who will see a black X icon on their home screens instead of the familiar bird. The app’s design has also been updated with black backgrounds and white text, giving it a sleek and minimalist look.

According to the Google Play Store description, the X app allows users to upload and watch videos up to three hours long, as well as access features like Blue, the premium subscription service that offers more reach, a blue checkmark, and more.

The company’s Twitter Lite app, which is designed for low-end devices and slow internet connections, has not been updated either. It is unclear if the app will be discontinued or rebranded as well.

The rebranding has received mixed reactions from users and experts. Some have praised the change as a bold and innovative move that sets X apart from other social media platforms. Others have criticized it as a confusing and unnecessary decision that erases Twitter’s legacy and identity.

X is one of the most popular social media platforms in the world, with over 300 million active users as of June 2023. It is known for its short-form posts, called tweets or x’s, that can contain up to 280 characters, as well as images, videos, links, and hashtags.

The platform has been used by celebrities, politicians, activists, journalists, and ordinary people to share their opinions, news, jokes, memes, and more. It has also been involved in several controversies over its content moderation policies, privacy practices, and security breaches.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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