ASUS refuted reports that it is planning to discontinue its Zenfone smartphone series after the launch of the Zenfone 10. The company issued a statement on its official website, saying that it will continue to offer two main phone product lines, the ROG Phone and the Zenfone.
The statement came after reports claimed that the Zenfone 10 would be the last generation of the series and that ASUS would focus on its gaming-oriented ROG Phone line instead. The rumors were based on the alleged low sales and profitability of the Zenfone series, as well as the increasing competition from other brands in the mid-range and flagship segments.
However, ASUS denied these allegations and reaffirmed its commitment to its smartphone business and customers.
“We would like to address the rumor that ASUS Zenfone 10 will be the last generation of the series and the ASUS Zenfone product line will be shut down. This is not true. We will continue our two main phone business product lines, the ROG Phone and the Zenfone. ASUS has a strong commitment to our smartphone business and customers,” ASUS said in a statement. “Please stay tuned for our 2024 product lineups.”
The ASUS Zenfone 10 received positive feedback from users and critics. The phone features a compact 5.9-inch AMOLED display with a 144Hz refresh rate, a dual camera system with a 50MP main sensor and a gimbal OIS, and a Snapdragon 8 Gen 2 processor with up to 16GB of RAM and 512GB of storage.
The Zenfone series was launched by ASUS in 2014 as an affordable and versatile smartphone line that offered various models with different screen sizes, battery capacities, cameras, and features.
The series has evolved over the years to include premium models with flagship specifications and innovative technologies, such as the Zenfone 6 with a flip camera, the Zenfone 7 with a rotating triple camera, and the Zenfone 10 with a gimbal OIS.