ASUS and CORA join forces to fight plastic pollution and promote circular economy

ASUS partnered with the nonprofit organization Communities Organized for Resource Allocation (CORA) to launch a series of initiatives that aim to address the plastic pollution crisis and the circular economy.

The partnership involved ASUS employees, partners, dealers, and the public, and collected 1.67 tons of plastic and other recyclable wastes, which were then converted into useful products or disposed of properly.

ASUS Philippines Country Manager George Su said that the partnership with CORA is aligned with the company’s vision of creating an incredible, sustainable future for the people and the planet. “We are committed to innovating our products and being more sustainable. We thank everyone who joined us in this mission to protect and save our environment through recycling plastic and other everyday waste, giving them a second life, and promoting a sustainable and incredible future for the people and the planet,” he said.

In 2007, ASUS launched its first sustainable notebook, the ASUS Bamboo Series. It received numerous environmental certifications and accolades for its revolutionary engineering and design.

Early this year, ASUS launched its most sustainable Zenbook, the Zenbook S 13 OLED (UX5304), underscoring the company’s 2025 Sustainability Goals and its commitment to environmental stewardship.

Taking a significant step toward circular product design, the Zenbook S 13 OLED is an EPEAT Gold registered product with a positive environmental impact across the entire product lifecycle, from material use and manufacturing to assembly, use, and end-of-life.

ASUS and media partners

The ASUS x CORA sustainability campaign had three phases: an internal workshop and recycling activity for ASUS employees, a mall caravan that invited Filipinos to exchange plastic bottles for ASUS and CORA merchandise, and a coastal cleanup event that coincided with the 2023 International Coastal Cleanup Day.

The internal workshop taught ASUS employees about the current plastic situation in the country and how they can contribute to a circular economy by recycling typical household wastes, such as plastic bottles. It also encouraged them to share what they learned with their family and friends.

ASUS employees collected 840.6 kg of plastic bottles, soft plastics, pieces of wood, colored paper, and cartons through CORA’s Eco-Ikot Center pop-up. The collected waste was brought to CORA’s partner Sentinel Upcycling Technologies to transform them into high-quality products such as benches, school chairs, and mobile trash bins. ASUS also donated two ASUS Zenbook laptops to CORA.

The mall caravan brought CORA’s Eco-Ikot Center pop-ups to three ASUS Exclusive Stores in SM Cyberzone. Recycled plastic bottles and received ASUS and CORA merchandise in return. The mall caravan collected over 1,100 plastic bottles, equivalent to 28.5 kg.

ASUS CORA coastal cleanup

Lastly, the coastal cleanup event was held at Las Piñas-Parañaque Wetland Park (LPPWP), which is part of the Manila Bay coast and carries an estimated 9.46 billion pieces of plastic waste.

Led by United Nations Goodwill Ambassador and CORA Founder Antoinette Taus, 75 volunteers from ASUS employees, media, influencers, partners, and dealers cleaned the shore of LPPWP and collected 646.2 kg of waste, which was turned over to the Parañaque City Local Government Unit for proper disposal. The data collected during the event will help CORA and government agencies address the waste problem in Manila Bay.

The ASUS x CORA sustainability campaign is one of the initiatives that ASUS has undertaken to achieve its 2025 Sustainability Goals and its vision of becoming a net-zero enterprise in 2050. In its 2022 Sustainability Report, ASUS reported that it exceeded ENERGY STAR standards by 34% and that its eco-friendly products accounted for 87% of total product revenue.

These achievements earned ASUS multiple 2023 Asia Sustainability Reporting Awards and international recognition. is one of the most active tech sites in the Philippines. We enjoy sharing interesting and relevant stories about the latest trends in technology, developments in mobile phones and social media, and modern digital and geek culture.

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