Shopee Live breaks records with 50x increase in holiday orders during 12.12 Mega Pamasko Sale

Shopee celebrated the holiday season with a record-breaking 50x surge in orders on Shopee Live during its 12.12 Mega Pamasko Sale. In the first two minutes of the sale, a staggering 12 million items were sold on Shopee Live across markets.

The holiday shopping tradition of Filipinos has shifted online as they flock to live selling to find the best deals. Shopee Live attracted 46x more new buyers locally and helped buyers save a whopping ₱509 million with bigger discounts from brands and sellers.

As the year ends, Filipinos also look forward to spending their year-end bonuses on major purchases, gifts, or self-rewards. Home & Living items topped the best-selling category, followed by Women’s Apparel and Mobile Accessories.

The holidays also offer a chance for some retail therapy. Whether it’s for dressing up for holiday parties, updating their wardrobe, or sticking to a skincare routine, Filipinos indulged themselves as both the Fashion and Health & Beauty categories saw a 5x increase in orders. Uni-Care, Maybelline, and Issy & Co. were the top-performing brands with the most orders platform-wide, while, Uni-Care, and had the most orders on Shopee Live.

Despite the shopping spree, Filipinos remained thrifty and smart with their money by stocking up on top-selling essentials such as face masks, organic baby wipes, and 3-in-1 twin coffee packs.

Vincent Lee, Head of Shopee Philippines, said, “Shopping on the platform has become part of the Filipinos’ purchasing behavior, especially during key celebrations. The holiday season is an integral part of the Filipino culture, and we are happy to be part of this special tradition of giving. This is why we continue to find ways to provide both our buyers and sellers a more entertaining and rewarding shopping experience — and the great success achieved by Shopee Live during the 12.12 Mega Pamasko Sale is a testament to one of the many ways we continue to innovate.”

Moreover, a whopping 2.3 million entries were received for the 12.12 Shopee Live Milyonaryo, where lucky winners can potentially win up to one million pesos. “Beyond being a platform for shopping and entertainment, we also aim to become a transformative force in the lives of Filipinos, and the holiday season is one of the best times to gift the community with a life-changing opportunity,” Lee added.

The 12.12 Mega Pamasko Sale is extended until December 15, 2023. Shop now and enjoy free shipping with P0 minimum spend, exclusive 70% off on Pamasko Deals from a wide range of brands and sellers, and Shopee Mall Outlet deals with discounts of up to 90% off.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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