HONOR and Porsche Design joined forces to create a new line of smart devices that will showcase their excellence in design and technology. The strategic partnership aims to offer consumers a premium and elegant electronic experience that reflects the best of both worlds.
HONOR is known for its human-centric design and innovative features that cater to the needs and aspirations of young consumers. Porsche Design, on the other hand, is renowned for its timeless and functional design that embodies the spirit of Porsche. Together, they plan to launch a range of high-end products that will combine cutting-edge technology and exceptional design.
George Zhao, Chief Executive Officer of HONOR, said that the collaboration will create intelligent luxury products that will enhance tech enthusiasts and Porsche fans’ mobile lifestyles.
“HONOR’s human-centric design melds with Porsche Design’s brand philosophy to create intelligent luxury products that will accelerate the mobile lifestyle of tech enthusiasts and Porsche aficionados. This long-term collaboration between HONOR and Porsche Design opens exciting new opportunities to bolster our growth in markets around the world,” said Zhao.
The first product of the collaboration, the limited-edition HONOR 911, will be unveiled in China in January 2024. The product has already generated a lot of buzz with a teaser poster featuring Professor Ferdinand Alexander Porsche, the legendary designer of the Porsche 911 and the world’s first all-black wristwatch. The poster hinted at the goal of creating a future classic that pays tribute to Porsche’s design legacy.
Stefan Buescher, Chairman of the Executive Board of Porsche Lifestyle Group, said that the partnership with HONOR is a significant step for expanding Porsche Design’s iconic electronics product portfolio. He said that both brands share the same vision of becoming leaders in the modern luxury segment of smart devices.
For more information and updates, you can visit HONOR’s website www.hihonor.com, or follow them on social media. You can also check out HONOR’s complete list of retail stores at https://www.hihonor.com/ph/retailers/.