Shopee teamed up with the Department of Trade and Industry (DTI) to help Halal food sellers join the online marketplace. The partnership aims to make e-commerce more inclusive and accessible for both sellers and consumers of Halal products, which adhere to Islamic dietary laws. It also supports Shopee’s vision to enable niche businesses to expand their reach and grow their online presence.
The partnership involves training potential sellers on how to use Shopee’s platform effectively. The training sessions cover various aspects of online selling, such as product listing guidelines, UI navigation, and business insights. These sessions are designed to equip sellers with the skills and tools they need to succeed in the digital economy.
Halal food products are not only important for people who follow religious obligations, but also for those who prefer ethically sourced food. By bringing Halal food online, Shopee and DTI hope to provide more options and convenience for their sellers and consumers.
“At Shopee, we are dedicated to fostering inclusivity for our sellers and consumers. Our collaboration with the DTI to onboard Halal food sellers aligns with our commitment to supporting MSMEs and providing diverse options for our users. This is another step towards empowering businesses of all kinds and sizes to thrive in the digital economy,” said Vincent Lee, Head of Shopee Philippines.
“The partnership with Shopee is a step towards enhancing the visibility of Halal products online. This collaboration will further strengthen the DTI’s commitment to promoting economic growth and ensuring that MSMEs offering Halal-certified products have the tools and resources to adapt to a dynamic market,” said Director Marievic M. Bonoan of DTI.
Shopee will conduct seller training in January 2024, covering topics such as Shopee fundamentals, commercial improvement, and operations improvement. To join the online marketplace, create a Shopee seller account today and visit Shopee’s Seller Education Hub to access free training and webinars.
