HMD Global may be planning to ditch the Nokia name in the future as it prepares to launch its own HMD-branded devices. We’ve known about this for awhile, but this time, it might be happening soon.
In a blog post on its website, HMD said it is “getting warmed up” to bring more products to the market, including original HMD devices and phones from new partnerships. The company also reminded its customers that it is “Human Mobile Devices” or simply HMD, which could imply a shift in its identity and vision.
“We’re still makers of Nokia smartphones and Nokia “dumbphones,” but we’re getting warmed up to bring you even more, including original HMD devices, and phones from all-new partnerships,” the company wrote.
HMD also teased its upcoming portfolio of devices, which are expected to be unveiled at the Mobile World Congress (MWC) in Barcelona this February. The portfolio includes smartphones, tablets, and wireless earbuds, according to the company.
As for current Nokia devices, HMD assured that it will continue to support them, right through their warranty periods.
HMD acquired the rights to use the Nokia brand for mobile phones from Microsoft in 2016. Since then, the company launched several Nokia smartphones and feature phones, some of which are inspired by the classic Nokia models.
