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HMD unveils a very pink Barbie-themed flip phone

HMD has unveiled a Barbie-themed flip phone. While it may have missed the Barbie movie frenzy, the device’s all-pink design and feature phone capabilities offer a throwback to simpler times.

Embracing the basics, the Barbie Phone has a 2.8-inch display and a keypad for T9 text typing. It packs a 5MP camera with a built-in flash that, according to HMD, churns out “Y2K style” photos taken by “classic phones and vintage cameras.”

HMD Barbie Phone

Inside is a Unisoc T107 processor with 64MB of RAM and 128MB of storage, expandable via a microSD card slot that takes up to 32GB. It also charges via USB-C with a pink charging cable.

The phone runs on KaiOS with Barbie icons, wallpapers, and ringtones. It has 4G connectivity, Wi-Fi, and GPS, and access to some apps like Facebook, Google Maps, and YouTube.

Aside from the unit itself, the device includes several Barbie-themed accessories, including extra back covers, a beaded lanyard, and some stickers and gems for old-school customization. Even the Snake game was given a Malibu beach theme.

HMD Barbie Phone

The HMD Barbie Phone is priced at USD 129 (around Php 7,300) and is available in most regions. There’s no announcement of a local launch yet, but HMD hints at availability in the Philippines on its Facebook page.

HMD Barbie Phone

Display2.8-inch inner
1.77-inch outer screen
ProcessorUnisoc T107
RAM/Storage64MB+128GB
microSD card slot
Camera5MP
Network4G LTE
ConnectivityWi-Fi, Bluetooth, GPS
OthersUSB-C, 3.5mm headphone jack
OSKaiOS
Nokia S30+​ OS
Battery1,450mAh battery

Bryan Rilloraza has been a fixture in the local tech scene for over a decade, sharing his perspective as a tech enthusiast and industry veteran. Backed by an MBA from De La Salle University, a Bachelor’s Degree from the University of the Philippines, and 20 years of corporate experience in the telecommunications and banking sectors, Bryan provides a practical, real-world analysis of how technology serves the consumer.

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