TNT’s viral SIM Registration video bags gold at AdFest 2024

The video amassed over 100 million views across various social media platforms.
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TNT’s SIM Registration campaign video “Mother” clinched the gold at AdFest 2024. The video, a piece urging subscribers to register their SIMs, emerged victorious in the Film Craft-Script category, besting over 200 regional contenders.

Mother” is a collaboration between TNT, GIGIL Philippines, and Arcade Film Factory, which depicts a woman’s struggle to verify her identity amidst her family’s scammer suspicions. This public service reminder amassed over 100 million views across various social media platforms.

Alex O. Caeg, Head of Smart Consumer Wireless Business, expressed pride in the award, attributing it to the collective efforts of TNT’s teams and agency partners. “This prestigious award is a result of a huge collaborative and creative effort by our internal teams and agency partners, who took to heart TNT’s mission of providing ‘saya’ or fun to subscribers even in conveying important public service reminders,” Caeg stated.

The campaign’s impact was evident, with over 7 million subscribers registering their SIMs within ten days of the video release.

TNT’s milestone at AdFest is the latest in a series of honors, including recognition at the New York Festivals 2023 Advertising Awards, a Silver at the Boomerang 2023 Awards, and a Crystal Award at Korea’s MAD Stars 2023.

Powered by Smart, TNT boasts the Philippines’ Best 5G Coverage and Availability, as reported by Opensignal. The brand’s success is further fueled by its 34-million strong subscriber base, the nation’s largest mobile brand.

For more information on TNT’s value-driven data, call, and text offerings, visit

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Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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