Two hilarious online videos and a social good campaign by TNT have been selected as finalists in the prestigious New York Festivals 2023 Advertising Awards.
The videos, titled “Mother” and “Tattoo”, show the funny consequences of not registering one’s SIM card. They are competing in the Film: Best Use Viral in Social Media category.
Meanwhile, the SIM Registration Drive Campaign aims to raise awareness and compliance among TNT subscribers on the importance of registering their SIM cards before the deadline. It is vying for an award in the Film Best Use Social/Environmental Good category.
The New York Festivals recognizes the best and brightest in the global advertising industry. TNT’s videos were chosen from hundreds of entries from 60 countries.
Francis E. Flores, SVP and Head of Consumer Wireless Business – Individual at Smart, said the recognition was a huge bonus for TNT, Smart, and their partner agency GIGIL Philippines, who worked hard to develop the campaign.
“We are honored that our viral SIM Registration videos made it to the shortlist of the prestigious New York Festivals Advertising Awards. The videos have been effective and impactful in encouraging our subscribers to register their SIM, so this recognition is a huge bonus for all of us at TNT, Smart, and our partner agency who worked hard to develop the campaign,” he said.
Over 100 million views and 7 million registrations
The videos reflect TNT’s brand promise of delivering ‘saya’ or fun. It has gone viral on social media platforms like YouTube, Facebook, and TikTok, with over 100 million views combined. Viewers praised the videos for being “hilarious,” “creative,” and “unskippable.”
More importantly, the campaign resulted in over 7 million subscribers registering their SIM cards within just 10 days after its launch, proving the effectiveness of the videos.
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Smart and TNT lead SIM Registration
As of July 20, Smart and TNT continue to lead SIM Registration in the country with 49.3 million registered subscribers, which make up 74% of their declared subscriber base.
Smart continues to encourage subscribers to register their SIMs before the deadline on July 25, 2023.
To register, TNT and Smart Prepaid subscribers can visit the simreg.smart.com.ph/ portal or the GigaLife App available on Google Play and Apple App Store.
To learn more about SIM Registration, visit www.technobaboy.com/2022/12/27/how-to-register-your-sim-cards-smart-globe-dito/.