Filipinos surging on 5G: Smart sees data traffic boom

Smart's average quarterly 5G data traffic increased by 95% in 2023.

Filipinos are embracing the power of 5G! Smart Communications reported a significant surge in 5G data traffic throughout 2023. This jump is attributed to their award-winning network and strategic initiatives.

Smart’s average quarterly 5G data traffic nearly doubled in 2023, a whopping 95% increase compared to the previous year. The growth continued into the fourth quarter, with a 16% rise in monthly data usage.

Several factors are driving this data traffic explosion. The availability of more affordable 5G devices has made the technology accessible to a wider audience. Additionally, Smart’s continued promotion of their Postpaid Unli5G Signature plans has enticed subscribers to upgrade their data packages.

“As we strive to continue delivering the best mobile experience to our customers, we also ensure that our offers are value-packed and relevant,” said Alex O. Caeg, Head of Smart Consumer Wireless Business. “We also make the latest handsets more accessible for our subscribers to make it easier for them to upgrade.”

Smart’s success wouldn’t be possible without its robust network infrastructure. They were recently recognized by Opensignal, an independent analytics firm, for delivering the Philippines’ Best 5G Coverage Experience. Their network boasts an impressive 97% population coverage and is backed by PLDT’s massive 1.1 million kilometer fiber infrastructure.

Smart’s initiatives align with the PLDT Group’s mission to bridge the digital divide and provide connectivity for all Filipinos. This aligns with the United Nations Sustainable Development Goals (UNSDGs), particularly SDG No. 9: Industry, Innovation, and Infrastructure. These also reinforce the Group’s support for the Government’s overall digitalization thrust.

Image: Smart is one of the most active tech sites in the Philippines. We enjoy sharing interesting and relevant stories about the latest trends in technology, developments in mobile phones and social media, and modern digital and geek culture.

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