Qualcomm unveiled its Snapdragon X Series last week at the Snapdragon Southeast Asia Media Summit in Singapore, marking its official introduction to the Southeast Asian market.
These processors are designed to integrate AI into everyday computing, promising better performance and energy efficiency for compact devices.
Key Highlights
Kedar Kondap, Qualcomm’s Senior VP and General Manager of Compute and Gaming, kicked off the event by revealing key details about the Snapdragon X Series. These processors are built to handle AI tasks seamlessly, enhancing productivity and creativity.
“We are ushering in a new era where AI tasks will happen automatically and seamlessly, enhancing productivity and creativity for all users,” Kondap shared.
One of the highlights of the summit was a panel discussion moderated by ST Liew, Qualcomm’s VP and President of SEATANZ. It featured leaders from ASUS, Dell, HP, and Lenovo.
They discussed the rise of AI in computing, the shift to ARM-based systems, and how the Snapdragon X Series enhances AI capabilities and drives market innovation.
The panel also talked about the benefits of on-device AI processing and strategies to boost consumer adoption, with ARM-based laptops expected to capture 25% market share by 2027.
The event also featured live demos that showcase the processors’ real-world applications. In the “Creative Zone,” attendees saw live music creation with near-zero latency, impressive performance benchmarks, and multitasking workflows with AI-enhanced peripherals and an NPU-driven workflow.
Meanwhile, the “Beach Zone” displayed auto-cropping for headshot photography and real-time audio enhancements powered by Qualcomm’s Hexagon NPU.
Qualcomm Snapdragon X Series
The Snapdragon X Series is based on ARM architecture and features an NPU capable of up to 45 trillion operations per second (TOPS) for faster and more secure AI task processing. This setup not only boosts performance but also extends battery life — an important factor for portable devices.
The series includes three tiers: the Snapdragon X Elite, X Plus, and the base-level X. This tiered structure meets various user needs and budgets, from high-end creative tasks to everyday productivity.
Qualcomm is working with major OEMs like ASUS, Acer, Dell, HP, Lenovo, and Microsoft to promote ARM-based laptops. This collaboration challenges Intel, AMD, and Apple’s dominance and signals Qualcomm’s commitment to on-device AI processing.
With the Snapdragon X Series, Qualcomm aims to lead in AI-powered personal computing. These processors offer a mix of performance, energy efficiency, and AI capabilities to meet both consumer and professional demands. As OEM partnerships grow, the Snapdragon X Series could significantly impact the PC market, making AI an integral part of everyday computing.
