TCL wrapped up 2025 with solid growth in the Philippines, keeping its lead as the country’s top panel TV brand for the second straight year. The company said the strong performance came from steady demand across TVs, air conditioners, and home appliances, backed by long-term customer trust and wider product availability.
TCL highlighted a clear shift in the TV market as more Filipinos move toward QLED and Mini LED models. These panels offer brighter screens, better contrast, and more accurate colors. The company will continue pushing its 2030 TV vision, which focuses on making large-screen and premium displays more accessible to mainstream buyers.
The brand is also expanding its air solutions business. After gaining traction in residential ACs, TCL is now entering the commercial HVAC space. Its TMV6 VRF system and T-AI energy management features will lead the push. TCL is building a dedicated team to support developers, consultants, and large-scale projects as it shifts from a distribution model to a full HVAC solutions provider.
In the appliance segment, TCL introduced the Super Drum C682 washing machine. It features a larger 540 mm drum and smart sensing tools designed to improve efficiency and ease of use. The company expects its washing machine business to grow by around 30% in 2025.
For 2026, TCL plans to refresh its refrigerator lineup and strengthen its customer service operations. The company plans to improve warranty support, response times, and overall post-purchase experience.
