TCL Philippines has teamed up with Abenson for The Biggest Summer Blast: TCL CoolFest Y3, held at the Market! Market! Activity Center in Taguig. The event mixed music, games, and a showcase of TCL’s latest smart appliances, giving fans a summer celebration that was both fun and tech-driven.
Visitors checked out TCL’s lineup of TVs, air conditioners, refrigerators, and washing machines. They also joined a “stamp journey” with three themed zones: a photobooth, a reflex challenge, and the Cool Savings Blast booth, where participants grabbed flying “AC bills.”
The program opened with TCL Philippines Director of Sales Cyd Montebon, who thanked consumers and partners for their support. Abenson’s Retail Marketing Head Apple Ma followed, highlighting the strong partnership between the two brands in bringing trusted home solutions to Filipino households.
TCL Brand Ambassador Kathryn Bernardo appeared on stage. She joined interactive games and shared how TCL’s mantra “Inspire Greatness” connects to her lifestyle, saying that a comfortable home helps fuel energy for everyday life.
Closing out the event, OPM band The Juans performed hits like “Hindi Tayo Pwede” and “Ano Ba Talaga Tayo,” along with their latest single “Ngiti.” Their set capped off a day that blended entertainment with innovation, leaving fans excited for what TCL has planned next.
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TCL Philippines CEO Peter Chen confirmed that CoolFest will be back in 2027 with even bigger milestones. TCL-exclusive appliances are available at Abenson stores nationwide and online at abenson.com.
