TCL made its mark at the 61st Anvil Awards, taking home four recognitions in its first-ever appearance. The awards play into the brand’s strength in corporate responsibility, government relations, CSR, and marketing.
The biggest honor was a Gold Anvil for the TCL-TESDA Air Conditioning Training Program under Corporate Responsibility and Good Governance. The initiative gives students hands-on training in advanced climate control technology and creates a direct path from enrollment to employment. It also earned a Silver Anvil in the Government Relations category.
TCL’s Olympic Basketball Project bagged a Silver Anvil for Corporate Social Responsibility. The program gave young athletes in Manila a platform to sharpen their skills.
Meanwhile, the FreshIN 3.0 Campaign won a Silver Anvil in Marketing and Brand Communication. The campaign stood out for its consumer-first approach, combining experiential events and multi-channel outreach.
Also Read: Sony and TCL announce TV business partnership: What it means
These TCL Anvil Awards wins mark a milestone for the company in the Philippines. Under CEO Peter Chen, TCL continues to push forward with a roadmap focused on technical leadership and brand elevation.
